Who We Are ?
IndieGood is a homegrown design brand building a range of handcrafted lifestyle products for Humans and Pets. We celebrate Indian craftsmanship and share stories through our design.
Our aim is to build an ecosystem where we can integrate Craft and Design to promote the Artisanal Community of India, and design accessories that are nature-friendly and for not just humans but our fellow pets too.
Our journey of working with indigenous artisans is what we love to do and we aim to do more. We wish and hope to uplift, encourage and be a positive light in the industry.
How We Make Our Products?
We began our journey to make handmade artisanal accessories for Pets too when we realised the market is flooded with plastic and nylon-based accessories for them. We choose materials that goes in and out in our products consciously with a user centric approach towards our furry beings.
It is also important to us to be aware on who makes these pieces. We aim to associate with the Craft Clusters of Rural India or Women self-help groups and NGOs to make our pieces and promote Indian crafts to global audience.
In order to maintain the quality of our handcrafted products and to bring fresh designs to you, we believe in small batch production. We use handmade paper, corrugated sheets and paper tapes for our packaging to keep it as plastic free as possible.
Our Manifesto!
A Product with a Purpose! Our aim is to build products that leave a minimal impact on the surroundings we live in. The narrative we have constructed around this belief is that it might make both our lives and the world a bit better.
We all think in one straight line – we buy things, use them and throw them away. We create alternative options where when we buy, use and discard – it leaves a minimal impact on the environment. Our vision is to build an ecosystem where we support artisanal crafts from Rural India – PEOPLE and make PLANET friendly products suitable for the PETS.